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Advertising that Works
Ten marketing priorities when you start your business
Improving the effectiveness of your advertising
Creating a promotional plan
Gain customer loyalty and keep your regulars for life
Use focus groups to understand your customer
Ways to identify new markets and customers
10 ways to build a competitive advantage
Testing the market before taking the plunge
Sure-fire marketing plan in eight easy steps
How to write a customer questionnaire
Identifying your target market
How to accurately forecast sales
Build your marketing plan by creating awareness
Be aware of cultural differences within your customer base
Five top ways to research your market
Undertaking your own market research
